I
bet each of us can recognize MCM. The familiarity can be attributed to its
signature design which features a spread of MCM logos and diamonds on leather.
It is certainly eye-catching, and definitely creates a statement.
As
obvious in its name, Mode Creation Munich was originally established in Munich,
Germany by Michael Cromer in 1975; until it moved to South Korea to be headed
by now-CEO and chairwoman, Kim Sungjoo. The luxury brand, since then, had
become a staple fashion brand for many Korean entertainers. Its popularity within
the nation can even match the reputation of Gucci and Louis Vuitton – and it
eventually spread to several more countries. At the moment, it has offices in
eight countries including Switzerland. Also, there are seventy branches
worldwide.
With
its designs mainly produced by Michael Michalsky, MCM basically features posh
leather goods, apparels, and shoes. The main objective of every creation is to
exemplify sophistication and elegance, as each item flaunts the ideal
combination of German functionality and tradition.
As
said, it is the pattern MCM uses on its products which catches people’s
attentions. If you look closely, it is a combination of the word ‘MCM’, laurel
leaves which form a ribbon, and diamonds. The laurel leaves is the ‘Greek symbol
of victory and achievement with honor’. The diamonds indicates ‘value,
strength, and durability without compromise in beauty.’ Occasionally, the MCM
lion appears and it pays homage to Henry the Lion, the father of the brand’s
birthplace.
MCM
originally designs luxury handbags, apparels and shoes. But it has recently
ventured into the world of vintage briefcases and hats. Furthermore, it also has designs which shy away from its typical pattern.
So
who are the famous users of MCM within the KPOP industry?
2PM's Junsu |
JYJ's Park Yoochun |
SNSD's Seohyun |
B2ST's Kikwang |
and how to can we forget...
EXO's Lay |
EXO's Luhan |
reference: wikipedia + MCM Official Site
image source: as tagged
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